ALINE SEILER

2018 - what a year

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I really did it

I know I’m probably the last person on earth to write a recap blog of 2018 but I really didn’t know what to say, or where to start. I still feel overwhelmed with all of the feelings looking back at this tremendous first year. So let me start at the beginning.

In the last months of 2017 I decided it was time for me to go all in and start to make this label my full-time work. I felt scared and super excited at the same time. On 1 January it was official, it was real I really took this chance. For all of me that know me really well you know how atypical this move was for me.

The first months

The first months where full of making plans, developing my skills and trying to figure out how to get out there. I’m still shocked when I look back at how much support I received from so many people that I know. Many of whom I haven’t seen in a really long time that placed an order right away. And all of the messages I received. Thank you all for the love. It means the world to me.

So I started working on my designs to slowly build a collection that represents me, my aesthetics and my skills at the time.

One of my very first designs of 2018 the “Number A” Clutch

One of my very first designs of 2018 the “Number A” Clutch

The “Number A” was one of my very first designs. I really wanted to create something very versatile which easily can be customized.

Since January 2018 I have gotten so much positive feedback on this idea and the “Number A” is one of the most ordered bags from my collection. I have made it with so many letters and in so many sizes.

It’s all in the picture

After having designed my capsule collection I had the honor of Sonja Klements concepting and shooting all of the amazing product shots you can see on this website.

I don’t know what I would have done without this creative genius. She is also the one that did all of the branding for me.

Detail Shot of the “M.C Bag” by Sonja Klements

Detail Shot of the “M.C Bag” by Sonja Klements

Designer’s Open

When I applied to the Designer’s Open fair back in spring 2018 I thought I didn’t stand a chance to be included. I had only worked full-time on this dream for a few months. The admission came as a shock.

It took almost all August and September to prepare for the trade show. When it was finally there I was extremely nervous.

Aline Seiler Display at Designer’s Open 2018 Leipzig

Aline Seiler Display at Designer’s Open 2018 Leipzig

I got so much positive feedback on my work, talked to so many nice people on this weekend. What a great first ever trade show.

Thank you to all of my friends and family that came by to pay me a visit. Thank you for the surprise visit Ben and Elena and most of all thank you to the best boyfriend in the entire world for being there by my side for the entire weekend. And can’t put into words what that meant to me.

And then in was Christmas

After working of all of the orders I received during the Designer’s Open it was already Christmas time. I got to make many Christmas presents which I especially enjoyed. I even received a phone call from a boyfriend that had so many questions on the way we should make the “Number A” he ordered for his girlfriend. So many questions that I could have never imagined a person could have on a clutch / Ipad sleeve.

I really felt the love when I looked at all the little messages people had left me during the last month of 2018.

Thank you

That is all I have left to say. Thank you to all of you that follow me on social media, that support me in what I do, that have placed an order in the first year of hopefully many to come. I’m grateful for each and every single one of you. I can’t wait to see what 2019 has in store for me!

LOVE

Aline